Are you a Showstopper? Or a Spotted Dick?
To promote The Great British Bake Off we created a 'What bake are you?' lens on Instagram and Snapchat.
Aimed at 16-24s the lens gained over 6,327,500 impressions with a 2.7% share rate (5x above average) and an average camera use time of 20 seconds (smashing all benchmarks). That's a lot of spotted dicks!
